Why Website Maintenance Is Important?
First things first, what is website maintenance?
Just like any software, websites also require maintenance to keep the site working properly and to its full potential. Similar to a car, neglecting the care of your website is like driving a car without regular oil changes.
Your website is more than just a virtual face for your business. It does most of the heavy work, especially when it comes to online marketing. And website maintenance is one of the key factors for your business.
An up-to-date maintained website ensures optimum security, a seamless user experience, and better results from marketing campaigns.
And the amount you spend in maintaining your website is called website maintenance cost.
Why you should keep your website updated?
There are plenty of benefits in maintaining your website, here are some of them:
- Websites are not a “Set & Forget” thing
If you use WordPress for your website, you must be aware that WordPress and various plugins release regular updates. In fact, up to 25 percent of WordPress security breaches are due to outdated plugins.
So, you need to make sure that you are on top of the updates as they are released.
2. Your website reflects your services
If a client visits your website and sees an error or something out of place, it is not wrong of him to think that the same can be the case with your services. So, maintaining your website to its finest reflects that your services are also going to be the finest.
Suppose you are a small business owner. Finding a low-cost eCommerce website design is not tough, but maintaining that can surely be a task. There are numerous tasks and it is easy to miss a few. For that, here’s a checklist to keep your website maintained:
1. Updating Plugins and WordPress
If you are using WordPress, you are guaranteed to use some plugins, and Updating both plugins and WordPress software is necessary.
2. Updating Themes
Apart from the WordPress software, the themes you inside it needs to be updated as well. Go to your updates area in the dashboard and update all the themes (if any).
3. Check for Malware
If your hosting provides a malware scanning tool, I suggest doing scans at least once a month. If you run monthly scans starting in January and find something wrong in April, you know, something went wrong after March.
This will allow you to go to a backup of pre-April.
4. Test Your Forms
If you opted for a low cost eCommerce website design, checking your contact forms once a month can be extremely necessary as you must be getting your most businesses by forms.
And if the forms on your site do not work, it’s an instant turn-off.
5. Taking Backups
If your web hosting doesn’t provide automatic backups, opting for a third-party tool is a must.
Backup all of your data at least once a month to prevent complete data loss.
Also, keep in mind that using a third-party backup tool will significantly increase your website maintenance cost.
6. Testing speed of your site
Your website has to be fast, test the speed of your site regularly and find out the things that might slow it down.
7. Testing Links
For SEO purposes or just generally, we tend to link a lot of things via our website. You need to make sure that all the links on your website lead your visitors to the intended place.
Also, broken links negatively impact your SEO.